Service 05 / 08 · Branding & Identity
A brand identity people instantly recognise
Positioning, naming, logo and a full visual system — grounded in research, built so every touchpoint feels unmistakably yours.
Brand System · v2.0
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Logo concepts0
Brand colours0
Guideline pages0
StrategyIdentityGuidelines
What’s included
Strategy through to source files
Brand strategy
Positioning and messaging built from real market and competitor research.
Visual identity
Logo, colour, type and a usable brand system — not just a style guide PDF.
Naming
For new products, companies or sub-brands, checked for availability.
Brand guidelines
A practical reference your team and vendors will actually follow.
How it works
Three moves, one identity
01
Discover
Market, competitor and audience research before any visual work starts.
02
Design
Logo, colour, type and a full visual system, explored and refined.
03
Deliver
Brand guidelines and source files your team can actually use.
Why branding
Built to be recognised, not just admired
Research before design
Positioning comes from real market and competitor research, not a mood board.
A usable system, not just a logo
Guidelines your team and vendors will actually follow.
Built to scale
Visual systems designed to extend to new products and sub-brands.
Grounded in your category
Benchmarked against what else is live in your market, not designed in a vacuum.
FAQ
Questions, answered
How long does a full rebrand take?+
Typically 6–10 weeks depending on scope, from discovery to final files.
Do we own the final files?+
Yes — full source files and guidelines are yours on delivery.
Can you just do a logo refresh, not a full rebrand?+
Yes, we scope engagements to what you actually need — not every project needs the full system.
Ready for an identity people remember?
Get a free brand review
We’ll tell you honestly whether your current identity is helping or hurting your growth.